The Baader-Meinhof Phenomenon

https://www.damninteresting.com/the-baader-meinhof-phenomenon/

" Our brains are fantastic pattern recognition engines, a characteristic which is highly useful for learning, but it does cause the brain to lend excessive importance to unremarkable events. Considering how many words, names, and ideas a person is exposed to in any given day, it is unsurprising that we sometimes encounter the same information again within a short time. When that occasional intersection occurs, the brain promotes the information because the two instances make up the beginnings of a sequence. What we fail to notice is the hundreds or thousands of pieces of information which aren’t repeated, because they do not conform to an interesting pattern. "

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